Strategy of long will — lessons from long‑established companies
Japan is the world leader in the number of business elders. In a previous article, we examined the phenomenon of Kongo Gumi (578) and the hotel Nishiyama Onsen Keiunkan (705), which proved that survival matters more than aggressive growth. But the shinise strategy of long‑established companies, with its long‑term will and systemic thinking, is not an exclusive Eastern privilege. In Europe and other regions, there are also firms whose foundations were laid before modern states existed. These brands teach the art of adaptability: they changed methods but never abandoned their principles.